Strategy and Capital Raising for a Renewable Energy Start-up in Cambodia

New Energy Inc was a renewable energy start-up with a great business opportunity but it was struggling to find financial backers. The entrepreneur had a great understanding of his business but had been unsuccessful in articulating it to the investment community.

Maroon reviewed the business plan and identified that, as proposed, it had several features that would not appeal to investors. Our consultants then ran a workshop with the entrepreneur and key staff and from this, redeveloped the strategy. The initial scope was reduced and clear funding milestones were introduced, reducing the risk profile for the investor and allowing the entrepreneur to build a track record.

Our consultants then prepared a pitch and accompanied the entrepreneur on a roadshow to potential investors. Several expressed interest and Maroon went on to manage negotiations and structure a deal that lead to a $3m investment, enabling the client to develop their first facility.

Business and Financing Strategy for Natural Resources Project in Indonesia

A private investor had identified a unique opportunity to leverage natural resources in Indonesia, and been granted a development licence by the government. The project required a significant capital investment, and would require external funding. The investor asked Maroon to develop a strategy that would maximise the return on his investment.

Our consultants first analysed the value chain, from the initial sourcing of the raw material, though production, distribution and consumption by the end user. At each stage, they identified the margins, capital investment required plus current / potential competition. They then created financial models used to identify a business strategy that would maximise project value whilst minimising third party equity.

The investor has now secured all rights to the natural resources, is producing on a small scale and building extensive distribution channels, whilst still retaining majority equity control. The project will soon be ready for the main round of funding that takes the operation to full production, at which stage the investor will gain a minority equity stake valued significantly in excess of his initial investment, plus contracts that allow him to exercise operational control.